Castofly is a web based application that helps non technical users create engaging video presentations and digital content from audio, text, screen recordings, or webcam inputs, powered by AI and video processing.
As the sole designer, I redesigned the initial MVP from the ground up, transforming an unclear and unintuitive experience into a simple, guided workflow, increasing conversion by 72% within 6 months and ranking #10 Product of the Day on Product Hunt.
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Castofly started as an early MVP with a promising idea to generate video content from different inputs, but the experience was not yet defined.
The product lacked structure, usability, and key features needed to support real use cases such as presentations, tutorials, and audio based content creation. For non technical users, it felt difficult to approach and did not clearly communicate how to create content.
For a product aimed at non technical users, the experience felt dark and unwelcoming, with no clear direction on how to get started. It also lacked enough meaningful features and differentiation to stand out from existing tools.
This made it clear that the redesign needed to go beyond improving usability. It required creating a more approachable experience, introducing stronger product value, expanding the feature set, and defining a clear visual and brand identity.
Upload content and quickly move into a guided creation process without complex setup.
Record video directly within the platform, designed for presentations and quick content creation.
Edit recordings with simple controls such as trimming and masking, without needing advanced tools.
Create tutorials by recording screen and camera simultaneously, making it easy to explain and present.
Customize text with controls for font, size, weight, color, alignment, and styling.
Designed to balance user flexibility with technical constraints, ensuring the experience remains intuitive while working within backend limitations.
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To extend the product beyond the interface, I explored the brand through marketing visuals and posters, creating a more expressive and recognizable identity.
These visuals helped define how Castofly communicates across different touchpoints while maintaining a consistent tone and visual language.
This project taught me how to take an early idea and turn it into a structured, usable, and differentiated product.
Working as the sole designer allowed me to own the process end to end, from defining the experience to shaping the product identity.
If I revisit this today, I would:
