Castofly is a web based application that helps non technical users create engaging video presentations and digital content from audio, text, screen recordings, or webcam inputs, powered by AI and video processing.
As the sole designer, I redesigned the initial MVP from the ground up, transforming an unclear and unintuitive experience into a simple, guided workflow, increasing conversion by 72% within 6 months and ranking #10 Product of the Day on Product Hunt.
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Castofly started as an early MVP with a promising idea: enabling users to generate video content from different inputs such as text, audio, and visuals.
However, the experience lacked structure, clarity, and a clear product identity, making it difficult for users to understand how to create content or what the product offered.
For a product aimed at non-technical users, these issues created friction at every step.
Users struggled to:
This resulted in a weak first impression and limited adoption potential.
The core creation experience evolved through multiple iterations based on usability testing and feedback.
Key areas explored:
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The redesigned product centers around simple, guided creation flows tailored for non-technical users.
Users can:
A scalable design system was introduced to ensure consistency across the product and marketing.
This included:
Upload content and quickly move into a guided creation process without complex setup.
Record video directly within the platform, designed for presentations and quick content creation.
Edit recordings with simple controls such as trimming and masking, without needing advanced tools.
Create tutorials by recording screen and camera simultaneously, making it easy to explain and present.
Customize text with controls for font, size, weight, color, alignment, and styling.
Designed to balance user flexibility with technical constraints, ensuring the experience remains intuitive while working within backend limitations.
Designed to bridge product value and user onboarding through a clear and accessible experience
I introduced a system of origami-inspired birds, derived from the logo, as a recurring visual element to give Castofly a distinct and cohesive identity across the product and marketing.
These visuals helped define how Castofly communicates across different touchpoints while maintaining a consistent tone, motion, and visual language.
Working as the sole designer allowed me to own the process end to end, from defining the experience to shaping the product identity.
If I revisit this today, I would:
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